Anne Ewers President & CEO of The Kimmel Center |
Anne
Ewers, President & CEO of The Kimmel
Center for the Performing Arts gave an enlightening address on Thursday to an enthusiastic crowd of over 200 invited guests. A lovely luncheon followed. In her address she clarified the “state of the Kimmel Center”, informed all
about its strategic plan and forward looks for the future. Ms. Ewers stated, ”Transforming
lives daily through the Arts…That is the vision of the Kimmel Center.” The
Center is comprised of The Kimmel, The Academy of Music and the Merriam
Theater. Taken in tandem, it is the second largest performing arts center in
the country, second only to Lincoln Center in New York. Ms. Ewers went on to
discuss the four main aspects of the Center’s strategic plan. The first is to celebrate
the sum of all its parts and maximize their potential. There are nine resident companies which comprise
the Kimmel; Center for the Performing Arts, among them the Philadelphia Orchestra, the
Philly Pops, the Ballet, Opera Philadelphia, Broadway
Philadelphia, and various other dance, music and arts groups. The second aspect is reaching a broad
and diverse audience by complementing what the resident companies are
doing. In 2014, new audiences increased
by 50% thanks to diverse programming like Bob Dylan and Aretha Franklin and
community partnerships. The third aspect in the strategic plan is determining
how to maximize resources - finding ways to partner with the media, having free
events in the mall, making the center a business hub for events as well as a
hub for weddings. The final feature of the plan is conducting experiments. This
year The Kimmel has been one of the producers of American In Paris, which has
just received 12 Tony Award nominations. Ms. Ewers said, “One word summarizes
the Kimmel Center for this year…Momentum……”
Performances have seen an 18% increase over the past year…10 times more
weddings have been booked this year than have been planned before the Hamilton
Garden was renovated. There are 11
Broadway Productions scheduled for the 2015-16 season. There will be a cabaret residence, partnering
with New York’s Joe’s Pub in which four artists will participate. Education
continues to be an important aspect with a variety of programs including PNC
Grow up Great for the younger child and Show Stoppers .for the high school
students. The year ahead guarantees excitement for all. 90%of all income is earned through subscriptions but everyone is urged to donate a little piece of themselves to this wonderful organization to help the magic continue to roll into Philadelphia.
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